6 mins read

Proven eCommerce Email Marketing Strategies that Works the Best

May 28, 2024

Many would think that eCommerce email marketing is no longer helpful or is outdated. However, the fact is that email marketing, when performed correctly with proper email marketing strategies, helps in generating more revenue from your eCommerce business.

Doing email marketing and utilizing email marketing to grow sales are two different statements. Your sales will increase if you follow the second statement.

After countless hours of analyzing data and fine-tuning strategies, I’ve identified the best email marketing practices that have proven to deliver exceptional results to eCommerce store owners. Today, I will share these strategies with you so you can boost your sales and build stronger relationships with your customers.

Best Practices of E-Commerce Email Marketing Strategy to Boost Sales

Here’s a list of all the topics discussed in this post. Feel free to click on any of them to jump directly to the section you’re most interested in.

1- Focus on Customers, not Product

Your eCommerce email marketing strategy should be for potential customers, not products. Many people make this mistake, they send emails whenever they launch a new product or if they want people to purchase any particular item from their store.

The right strategy is to focus on customer needs rather than promoting products. See if your product is ever-green, casual, or seasonal, then come up with relevant offers, announcements, how-to-use guides, or giveaways so your customers will connect with you and find value in every email you send.

2- Divide your Audience into Segments (Groups)

Sending the same email to all customers will not bring you more conversions. Segment your email list based on customer behavior, preferences, and purchase history. This segmentation allows you to send targeted emails that resonate with specific groups, making your communications more relevant and engaging.

For example, while working with an eCommerce brand that sells apparel and jewelry, I segmented their customer list into 3 categories hoodie lovers, seasonal purchasers, and combo enthusiasts (T-shirt + Trousers + Ring/Bracelet).

This segmentation strategy brought them a 45% increase in their annual sales. And they still follow this eCommerce email marketing strategy I created for them.

3- Build a High-Quality Email List

Your email list is one of your most valuable assets. Encourage website visitors to subscribe by offering incentives such as discounts, free shipping, or exclusive content.

For instance, you can invite visitors to fill out a form and get a 20% discount on their first purchase. Or you could run a quiz contest with an offer to win an item from your store for free.

This way, you can build a high-quality email list for your eCommerce email marketing strategy, capturing leads with buying intention.

Note: Focus on quality over quantity – avoid purchasing email lists from any third party, as they often result in low engagement and can harm your sender’s reputation.

4- Write Clickable Subject Lines

The subject line is the first thing recipients see when you send them an email, so make it count. A good subject line would raise curiosity and act as a hint about the email content. Use powerful words and create a sense of urgency to entice readers to click.

Here are some examples of a good email subject line:

John, do not miss our Exclusive Summer Sale!
Wanna get healthier in just Two Minutes?
Your Father would love this. Happy Father’s Day!
Double your style for Half the Price with our Summer Sale.

Remember, the goal is to make customers click on your email after reading the subject line. You may like to explore my reset password email template guide, in which I discussed the top 5 email examples.

5- Create a Sense of Urgency

To prompt immediate action, create a sense of urgency in your emails. Phrases like “Limited Time Offer,” “Only a Few Left,” or “Sale Ends Tonight” can motivate recipients to act quickly. Combining urgency with a clear, compelling CTA increases the likelihood of conversions.

6- Personalize Emails

Personalization goes beyond just using the recipient’s name. Use data to send personalized product recommendations, birthday offers, and follow-up emails based on browsing behavior. Personalized emails can significantly increase engagement and conversion rates.

You can use email marketing software to make this process automated. These third-party software are available in plugins that you can easily install and use in your WordPress website.

7- Offer Value through Emails

As I pointed out earlier, your email should offer value to your customers. Share exclusive deals, insider tips, and relevant product information. Keep your email content concise, clear, and visually appealing with high-quality images and a clean design.

Create curiosity with teasers about upcoming products or special announcements. These strategies and customizations will keep your audience engaged and eager to open future emails.

8- Optimize Email for Mobile

Surveys have shown that around 50-60% of people open emails from mobile devices because it is quick and easily accessible. So, ensure the email template is mobile-friendly, or you will lose conversions.

Always test your email on desktop and mobile screens before sending it to your customers. The email marketing software makes it easier to create responsive email templates using drag-and-drop features.

9- Utilize Automation Process

Automation is a game-changer for your ecommerce email marketing strategy. Set up automated email sequences such as welcome series, abandoned cart reminders, and post-purchase follow-ups. Automated emails can nurture leads and drive sales with minimal manual effort.

10- Monitor Email Campaigns the Right Way

Monitor the performance of each email campaign to identify what is working best for you. Continuously improve your strategy by testing different elements of your emails, such as subject lines, call-to-action buttons, and images.

Once you understand the data, you can make more informed decisions and personalize your strategy. A/B testing also helps you identify what resonates with your audience, their likes and dislikes. You can also connect and use Google Analytics to track open rates, click-through rates, and conversions.

11- Invest in a Good eCommerce Email Marketing Course

Many of you would ask if enrolling in an eCommerce email marketing course is worth enrolling. The answer is yes. You will enhance your skills by enrolling in an eCommerce email marketing course, exploring different techniques of success.

These courses provide in-depth knowledge and advanced techniques. Look for a course covering segmentation, automation, and analytics to comprehensively understand email marketing.

12- Learn from eCommerce Email Examples

Study and explore successful e-commerce email examples from leading brands to gain inspiration and insights. Note their design, content, and personalization tactics. One good eCommerce email example I like is the following:

Subject: Double your style for half the price with our Summer Sale.

Get 50% off our collection of watches, bracelets and rings. They’re ethically made and environmentally friendly, so you can feel good and look good.

Free shipping and returns on all orders, 30-day money-back guarantee.

CTA: Shop Now!

Another good email example by Nick Swami is:

Subject: Wanna get healthier in just TWO MINUTES?

Our simple Smoothie Recipes app shows you how to make 50 Delicious smoothies faster than you can say YUM!

Each smoothie is packed with essential vitamins and minerals that increase mental alertness, boost your body’s energy, strengthen your immune system, and so much more.

Download our FREE app and make your first smoothie today!

CTA: Install Now!

Analyzing these examples can help you understand what works best for people and apply those strategies to your emails.

Conclusion

A well-executed eCommerce email marketing strategy can significantly boost your sales and enhance customer loyalty. By following these eCommerce email best practices, enrolling in an eCommerce email marketing course, and learning from eCommerce email examples, you can refine your approach and achieve outstanding results.

Remember that email marketing is an ongoing process of testing, learning, and optimizing email strategies. Start implementing these strategies today and watch your e-commerce business grow.

So, that’s all for this blog. All the methods explained in this blog are personally tested. I hope you will find these helpful. If you are stuck anywhere then SavyCoder is just a text away to help. Approach via contact us.