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The 7 Best eCommerce WordPress Themes: Secure Themes for 2024

What are the best eCommerce WordPress themes in 2024?

This blog contains 7 of the best eCommerce WordPress themes for 2024. E-commerce is going to be a leading industry in 2024. Therefore, selecting an SEO-friendly, fast, and responsive theme is crucial to ensure the success of an eCommerce store.

Over the past five years, I’ve had the opportunity to use and test a variety of e-commerce WordPress themes for my clients across the globe.

Drawing from my experience, I’ve compiled a list of the 7 best e-commerce themes that stand out for their exceptional performance, customization, and ease of use.

These themes are recommended by experts because of the best performance in search engine rankings, driving more traffic and conversions to your store. So, let’s explore them one by one. 

best ecommerce wordpress themes

7 Best eCommerce WordPress Themes

Here’s a list of all the topics discussed in this post. Feel free to click on any of them to jump directly to the section you’re most interested in.

What Makes a Great E-commerce WordPress Theme?

A great e-commerce WordPress theme is lightweight, responsive, optimized for SEO, and provides all necessary customization options. Around 59.92% of people worldwide use mobile instead of desktop to visit an e-commerce store. Therefore, it is crucial that your website is mobile-friendly and loads faster.

SEO-friendly design means the theme is built with best practices in mind to help your site rank higher. Last is the theme’s compatibility with popular e-commerce plugins, especially WooCommerce.

Best E-commerce WordPress Theme for 2024

1. XStore Multipurpose eCommerce Theme

XStore is the best, most versatile, and highly customizable e-commerce WordPress theme with over 120+ ready-to-use e-commerce templates. It is ideal for anyone looking to build a fully functional e-commerce store.

x-store eCommerce WordPress theme

Credit: XStore | Multipurpose WooCommerce Theme

X-store is compatible with Elementor Page Builder and WPBakery. X-Store simplifies the process of building an online store that’s both eye-catching and functional. AJAX search, product filters, load more, email builder, mini-cart, and wishlist are some cool features you can implement without adding other plugins.

Key Features

  • Highly customizable. 
  • Multiple eCommerce demos. 
  • Full WooCommerce Customization. 

Pricing

$59 (One-time purchase)

SEO Friendly?

Yes, with built-in SEO features.

2. Astra

Astra is a popular theme known for its performance and flexibility, making it one of the fastest and most lightweight themes available in the market. It is perfect for e-commerce owners looking to build an online store with a customized look and feel that loads faster.

Credit: Astra WordPress Theme

The best thing is that Astra allows you to maximize website speed without sacrificing design or functionality. It also has around 250+ pre-built free and pro website templates which you can install with one click. Astra works perfectly with page builders like Elementor. 

Key Features

  • Lightweight and fast.
  • Highly Customizable.
  • WooCommerce integration and page builder compatibility.

Pricing

Astra is a free WordPress theme. The Pro versions of Astra start at $49/year.

SEO Friendly?

Yes.

3. Ocean WP

Ocean WP is a free multi-purpose WordPress theme known for its feature-rich options, offering users a wide range of customization options directly from the WordPress Default Customizer.

ocean wp wordpress theme

Credit: Ocean WP

You can use various pre-built WordPress and eCommerce website templates for free. OceanWP is compatible with major page builders like Elementor and WPBakery. The mobile performance of OceanWP is a bit low, but overall, it stands out for businesses looking to establish their e-commerce presence in 2024.

Key Features

  • Responsive design.
  • E-commerce ready, customizable.
  • Page builder support.

Pricing

Free, with premium extensions bundle starting at $39/year.

SEO Friendly?

Yes.

4. Zakra

Zakra is a fast, modern, and seo-optimized theme known for speed and flexibility. It has 80+ pre-built website templates, compatible with major page builders such as Elementor, Gutenberg, and Brizy.

Credit: Zakra | Multipurpose WordPress Theme

It provides various header templates and mobile menu customization, including dropdown and other styling options in the free version. However, you can also explore the advanced plan of Zakra if you want to use it for multiple websites.

Key Features

  • Lightweight, fast, and WooCommerce friendly theme.
  • Compatible with Gutenberg and Elementor.

Pricing

Free, also has premium plans starting at $49/year.

SEO Friendly?

Yes.

5. Divi

Divi is not merely a WordPress theme but a complete design framework that offers unparalleled control over your website’s design and layout. With its visual drag-and-drop builder, Divi allows you to create stunning and unique e-commerce sites easily.

Credit: Divi WordPress Theme

It provides hundreds of website solutions and unlimited design options. For a long time, Divi has been the trust of many eCommerce and WordPress web developers who want complete creative control over website customization without needing to write a line of code.

Key Features

  • Visual drag-and-drop builder.
  • Responsive editing, website packs, and complete design control.

Pricing

$89/year or $249 (one-time purchase).

SEO Friendly?

Yes.

6. StoreFront

Storefront is the official WooCommerce theme, offering smooth integration with WooCommerce and an out-of-the-box solution for building your online store. It provides a clean, accessible, and responsive shopping experience, making it easy for customers to navigate the store and make easy purchases with a simple checkout process.

storefront woocommerce theme

Credit: StoreFront | WooCommerce Theme

Storefront developed by the WooCommerce team. Therefore, it aligns well with all WooCommerce features and extensions, building a solid foundation for any e-commerce store.

Key Features

  • Official WooCommerce theme,
  • Fully responsive design.
  • Offer various layouts and color options to personalize the store.

Pricing

Free, with optional paid extensions.

SEO Friendly?

Yes, depends on how you optimize it for SEO.

7. GeneratePress

GeneratePress is a lightweight and premium WordPress theme. It focuses on speed, stability, and accessibility. GeneratePress is also highly customizable and works well with all major page builders.

Credit: GeneratePress WordPress Theme

Those developers or store owners who value performance and usability can go for GeneratePress to integrate a fast-loading, SEO-friendly foundation into their e-commerce store.

Key Features

  • Lightweight and fast.
  • Highly customizable.
  • Compatible with Gutenberg page builder.
  • Provides a block-based theme builder.

Pricing

Free. The premium version starts at $59/year and $249 for a lifetime.

SEO Friendly?

Yes.

Integration with WooCommerce

WooCommerce is a popular e-commerce plugin that can convert any website into a fully functional eCommerce store. Every theme in this blog is compatible with WooCommerce, providing extensive features for managing products, payments, and customer interactions. 

However, there are a few Must-Have WooCommerce Plugins recommended for every eCommerce website to enhance store functionality without the risk of losing data.

How to Choose the Right Theme for Your eCommerce Website?

Selecting the best eCommerce WordPress theme for your online store involves balancing design, functionality, and future growth. It is a critical decision that can significantly impact the site’s performance, user experience, and sales. Here are some key points to consider when selecting an e-commerce WordPress theme:

  • Responsiveness and mobile optimization
  • WooCommerce compatibility
  • Customization options
  • Speed and performance
  • SEO friendliness
  • Security and frequent updates
  • Customer support and documentation
  • Plugin compatibility
  • Ratings and reviews

Conclusion

Choosing the best eCommerce WordPress theme for your online store in 2024 is a strategic decision that influences design, functionality, and search engine ranking. 

Each theme in this blog offers design excellence, essential features, and SEO friendliness, providing a solid foundation for your e-commerce success. 

So that’s all for this blog. In it, we explore the 7 best eCommerce WordPress themes for 2024, the factors to consider when choosing the best theme for your store, and also discuss what makes a great WordPress theme. 

Recommendation:

If you ask for my recommendation, I would say X-store if you can afford a premium theme. I have used this theme for around 20+ of my eCommerce clients, and it never fails to turn me down. Among free themes, I would say, Astra, OceanWP, and Zakra can be the best option. Choose the theme that best fits your brand and set the stage for your eCommerce success!

If you you’re looking for expert consultation then SavyCoder is just a text away to help. Approach via contact us.

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